Gynning design!

looking for you.jpeg

How beautiful is Carolina Gynnings work?

I like her designs, but fell in love with a special one... ''Looking for you''


When I saw this beautiful print I had an idea, I thought I could make some kind of garment of it. So I bought the ''looking for you'' bed set and started sewing... After sitting with this bed set and letting all the creativity flow, I managed to create a kimono! I love this piece, and I hope to do more! I left it for her to bring home when I met her, and I got these beautiful pictures of her wearing it! 


(This is not a collaboration, just something I did for fun!)


Hi everyone ! I know, it's been a while since you heard from me last. But the truth is that I have been up to a lot, so I thought that I would share one or two things with you :)

Me, Malin & Tomas has done some photoshoots lately, Tomas is my most appreciated photographer, and he is the one who usually helps me out at photoshoots. Malin (not me) is my stunning muse and model, I call her my own existing barbie doll!
It is hard to find time to a photoshoot these days since Tomas is working away every other week, as well as Malin having to take care of her beautiful four children at home. BUT... we do find some time for creativity. 

Mostly we do shoots in Helsingborg, I just think it's a beautiful city with lots of amazing places and areas. This time we decided to use Vikingsbergsparken, Pålsjöbaden and the Henrik Larsson statue as shooting- location. I like capturing our photos outdoors and catching the movement in both fabric and body. It's always so fun and easy working with Tomas and Malin, we all know each other so well by now and we often have the same ideas. 

Here you have some 'behind the scenes' photos of both me and Malin :)



Photographer Cecilia Thornberg has done a couple of photoshoots where she has among others used E.MallaS. dresses. During one of our ''fika'' -moments we talked about having me in front of the camera for once, instead of behind it! All I can say is WOW, so fun!

We surely used E.MallaS. garments, we used smoke and fans for more effect. I am, believe it or not, very shy in front of the camera... I feel so much more comfortable behind the camera than in the ''spotlight''. But, I got captured with very sheer apparel while only wearing underwear! Yay me! It feels so good to have a couple of nice photos of myself, I am so satisfied with these pictures. I feel gorgeous!


''VÄLA bröllopsmässa''

I am looking forward to exhibit my brand on the second ''bröllopsmässa'' this month, but this time at Väla, Ödåkra. On Saturday and Sunday at 10:00-18:00 you are welcome to join me outside Twilfit, where you´ll get a glimpse of my designs! Custombykent will participate with one of his incredible motorcycles, so be sure to bring both friends and family!

I will be at number 40, entrance 5!

I will be at number 40, entrance 5!

(Click on picture for more info)

(Click on picture for more info)


What a night!


I want to thank all of you who came to my opening, what a night! I did not expect that so many people would come and celebrate with me, & what a wonderful experience seeing you in the dresses that I created! 

I´m very glad to say that the event went amazing , I had a great time & I hope all of you who came had a great time as well. Both me and my daughter were busy handing out the goodiebags, since there were people at the door constantly. But, having people at your door constantly was not a bad thing... I got to meet & see many wonderful faces, both acquaintances and people I haven't met before.  

During the course of the event, I showed a lot of new fabrics that I can't wait to start working on. For instance my new favorite quality, chiffon with a polyester mixture. I'm completely in love with it! An absolutely fantastic feeling of exclusive, light, soft and flowy texture.  

Worth mentioning is that I was not the only one exhibiting my brand... so did Lisa Johansson & Ann Shergill! Lisa, a very good friend of mine, came up with this brilliant idea of delivering flowers at your door, instead of having you go out and buy them. Don't you think that is a clever thought? Imagine being invited over at someones house, and you don't have any time going out to get a gift to bring. Here is your solution:

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As mentioned, Ann Shergill joined the event with her beautiful jewelry. She has for instance created bracelets for children who are getting baptized, as well as jewelry for the pregnant. Our own Swedish crown princess Victoria has actually worn one of her creations during her pregnancy! How awesome?


Creates beautiful jewelry mainly for children!

(Click on image for website)