Stockholm part 1!

I´ve had a great week in Stockholm together with Maria. Very intense but interesting to see how it works behind the scenes and to get a sense of how exposed you are and at the same time all the opportunities  that are given to you when you are a celeb ( as Maria). It´s been so much fun to be by Marias side as a bystander, as her sidekick but most of all as friends.

So I arrived Monday and started of with NK Galan together with Maria and Johan Pråmell ( who is the producer of Wahlgrens world that won Best TV- Show at KristallenGalan)                                                                

We went to bed pretty late and went up early the day after because we were picked up around 7 am puh (not what I´m used to) to go to TV3 presentation of all shows for the Fall.

Journalists everywhere, cameras, tv-profiles, Muas, staff, and people all over! People I´ve never met but seen a lot of on TV offcourse. The feeling of when you are so familiar with somebody that you think you know them and are just about to say Hi!! And then you realize that you have actually never met before haha. I talked a lot with Åsa Vesterlund and I really have to say how wonderful she is! Maria looked stunning in E. MallaS. Dress!

After this intense morning we went straight to Mix Megapol to be part of a talkshow called Dilemma. I was like the fly on the wall, sitting in the corner, listening, absorbing the impression of how it all works in a radiostation, fun I must say!

So with Anders Nilsson as the leader of the show, Maria, Josefin Crawford and master of desserts Sebastien Boudet as the guests, they solved a bunch of dilemmas together, very enjoyable.

Even though I was just a viewer and didn’t have to accomplish anything, I was just as tired as Maria ( and she had yetlag on top off it all). With all the new impressions we headed back to the hotel At Six, to attend to TV3s dinnerparty  wich ended up SO fun!! We sat next to Frida Boisen and Magnus Karlsson ( from the Tv-show Lyxfällan) and had some fun conversations. I will watch every program from now on! Yes, another late evening.

We had Wednesday off except for a meeting later that day. A meeting that I ´ve really looked forward to!  I met Åsa Lundegård, chief editor for M-Magasin to see the  story they wrote about E.MallaS. Hope Project that will be publishied in M-Magasin on September 27th! Can´t wait, I´m SO excited!

''VÄLA bröllopsmässa''

I am looking forward to exhibit my brand on the second ''bröllopsmässa'' this month, but this time at Väla, Ödåkra. On Saturday and Sunday at 10:00-18:00 you are welcome to join me outside Twilfit, where you´ll get a glimpse of my designs! Custombykent will participate with one of his incredible motorcycles, so be sure to bring both friends and family!

I will be at number 40, entrance 5!

I will be at number 40, entrance 5!

(Click on picture for more info)

(Click on picture for more info)


What a night!


I want to thank all of you who came to my opening, what a night! I did not expect that so many people would come and celebrate with me, & what a wonderful experience seeing you in the dresses that I created! 

I´m very glad to say that the event went amazing , I had a great time & I hope all of you who came had a great time as well. Both me and my daughter were busy handing out the goodiebags, since there were people at the door constantly. But, having people at your door constantly was not a bad thing... I got to meet & see many wonderful faces, both acquaintances and people I haven't met before.  

During the course of the event, I showed a lot of new fabrics that I can't wait to start working on. For instance my new favorite quality, chiffon with a polyester mixture. I'm completely in love with it! An absolutely fantastic feeling of exclusive, light, soft and flowy texture.  

Worth mentioning is that I was not the only one exhibiting my brand... so did Lisa Johansson & Ann Shergill! Lisa, a very good friend of mine, came up with this brilliant idea of delivering flowers at your door, instead of having you go out and buy them. Don't you think that is a clever thought? Imagine being invited over at someones house, and you don't have any time going out to get a gift to bring. Here is your solution:

Skärmavbild 2018-03-13 kl. 16.39.53.png

As mentioned, Ann Shergill joined the event with her beautiful jewelry. She has for instance created bracelets for children who are getting baptized, as well as jewelry for the pregnant. Our own Swedish crown princess Victoria has actually worn one of her creations during her pregnancy! How awesome?


Creates beautiful jewelry mainly for children!

(Click on image for website)


Showroom & Atelier Opening!

You are all invited to my Showroom & atelier grand opening, on march 8! I want you all there to celebrate with me, and I hope you like it just as much as I do. Be sure to sign both you and your friends / family members up at !

Be sure to be on time, since the first 20 arrivers gets a goodiebag filled with wonderful and fun goods! There will be free drinks and snacks, both alcoholic & nonalcoholic alternatives are available, as well as fingerfoods and rawbars, dig in!

Also... if you feel like ordering or buying something during the event, you get a full 20% off your purchase. 

I am so excited meeting you all on Thursday, especially having you celebrating with me! I hope I'll see you at 18:00 - 20:00 (Vikingsgatan 2, Helsingborg)