Photographer Cecilia Thornberg has done a couple of photoshoots where she has among others used E.MallaS. dresses. During one of our ''fika'' -moments we talked about having me in front of the camera for once, instead of behind it! All I can say is WOW, so fun!

We surely used E.MallaS. garments, we used smoke and fans for more effect. I am, believe it or not, very shy in front of the camera... I feel so much more comfortable behind the camera than in the ''spotlight''. But, I got captured with very sheer apparel while only wearing underwear! Yay me! It feels so good to have a couple of nice photos of myself, I am so satisfied with these pictures. I feel gorgeous!


What a night!


I want to thank all of you who came to my opening, what a night! I did not expect that so many people would come and celebrate with me, & what a wonderful experience seeing you in the dresses that I created! 

I´m very glad to say that the event went amazing , I had a great time & I hope all of you who came had a great time as well. Both me and my daughter were busy handing out the goodiebags, since there were people at the door constantly. But, having people at your door constantly was not a bad thing... I got to meet & see many wonderful faces, both acquaintances and people I haven't met before.  

During the course of the event, I showed a lot of new fabrics that I can't wait to start working on. For instance my new favorite quality, chiffon with a polyester mixture. I'm completely in love with it! An absolutely fantastic feeling of exclusive, light, soft and flowy texture.  

Worth mentioning is that I was not the only one exhibiting my brand... so did Lisa Johansson & Ann Shergill! Lisa, a very good friend of mine, came up with this brilliant idea of delivering flowers at your door, instead of having you go out and buy them. Don't you think that is a clever thought? Imagine being invited over at someones house, and you don't have any time going out to get a gift to bring. Here is your solution:

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As mentioned, Ann Shergill joined the event with her beautiful jewelry. She has for instance created bracelets for children who are getting baptized, as well as jewelry for the pregnant. Our own Swedish crown princess Victoria has actually worn one of her creations during her pregnancy! How awesome?


Creates beautiful jewelry mainly for children!

(Click on image for website)


Dresses in progress

Hi again, a few days after sharing the new website! What a fantastic response you all gave me, Thank You!!! :-D

Since then I´ve been to Formex in Stockholm to get some inspiration. It was fun but maybe a repeat from the August show ( just my opinion). Anyway , its always fun to go there and it gives you a new "rearrange everything when I go back"- feeling. Thats exactly what I´m going to do! I´m moving the studio and showroom into another part of Hertzska Villan and it´s going to be fantastic! (will show you pics soon).

But, first I have a deadline to finish. Right now I´m working on a dress in pale pink lace, I have a good feeling about this one! Oh, I have another one in mind too that I started on at the same time (sometimes I just cant wait!) This amazing fabric will be stunning on my client! Next up is a rosé- sequine dress and after that a jumpsuit.

I´ll be back with photos and some more updates in the end of the week.

Need to go back to my creative flow!